Maiden Lane

Create an identity system based on the company's original essence. Design a series of products with the new identity system. Maiden Lane is a retail store that carries selected brands of the best quality for female customers while encouraging the advancement of self-expression through fashion. 

I created a graphic identity that is simple and elegant. It represents a brand that promotes sharing its love of exquisite design and contemporary classics while offering uniquely styled goods that bring excitement to the customers’ daily lives.